SCIENTIFIC WEBINAR SERIES FOR AN ONCOLOGY PRODUCT LAUNCH
Overview: On May 18, 2023, Medisetter collaborated with a leading branded generics company to build awareness among Vietnamese Oncologists about the emerging role of Vinorelbine in clinical practice today based on the latest clinical evidence, with a specific focus on its role in treatment and management of Breast Cancer.
What we delivered: Medisetter ran a multichannel campaign, generating ~6,300 instances of engagement across all its social touchpoints, and an average open rate of 36% across its 3 email campaigns. We are also organizing a follow-up event and content campaign to reinforce the key message.
Outcome: There were a total of 178 attendees implying an impressive attendance rate of ~81%. The feedback poll conducted at the end of the event revealed that 94% of the attendees were enthusiastically willing to recommend the webinar to their colleagues.
