OVERVIEW:

In the last week of July 2024, Medisetter coordinated with a reputed distributor in medical instruments, diagnostics, and lab equipment to provide an end-to-end digital solution for a comprehensive clinical education session on updates in diagnosis of Endocrinological Diseases, specifically Hyperparathyroidism, Hyperaldosteronism and, most importantly, Diabetes. This hybrid event aimed to shed light on effective management strategies for Diabetes in particular and Endocrinological diseases in general, while fostering a sense of community and collaboration among healthcare professionals.

OUR SCOPE OF WORK:

Medisetter delivered an end-to-end solution, which included:

Distribution of Invitations:  We distributed the event information to its member HCPs using a targeted multichannel approach;

Webinar Planning and Organization: We coordinated all digital aspects of the hybrid conference to ensure seamless execution and livestreaming across multiple digital touchpoints;

Offline CSR Initiatives: We helped the sponsor deliver on its plans to support 100 disadvantaged children by providing each with a decorative study tool set and handwritten greetings.

Post-event report and analysis: We provided summary statistics on content distribution, participant recruitment and in-event engagement.

The content direction was provided by the sponsor to align with their objectives and messaging.

OUTCOME:

Virtual Audience: 184 attendees comprising clinicians (Endocrinologists, Internists and Others), Lab technicians and other HCPs with a peak attendee count of 158.

Attendance Rate: 82% of registered attendees participated in the event.

Average Duration of Attendance: 74% of Total webinar duration.

Successful CSR Activities: Over 100 healthcare professionals who were attending the event offline joined hands to support a gift-wrapping activity for underprivileged children heading to school. This segment of the conference highlighted Medisetter’s commitment to both professional education and community support.

The high level of engagement and positive feedback underscores Medisetter’s effectiveness in delivering impactful hybrid conferences that blend educational excellence with community involvement.