Tin Tức
Bài viết, case study và các sự kiện từ Medisetter.
- Bài viết nổi bật26 thg 7, 2024
What Pharmaceutical Companies Need to Do To Succeed in the Digital Realm
Spurred on by the COVID-19 pandemic, digital channels have become critical to pharmaceutical companies for engaging both healthcare practitioners and patients. Promotional content delivered digitally by pharmaceutical companies has become overwhelming for HCPs
- Bài viết nổi bật18 thg 5, 2024
EMPOWERING DOCTORS IN THE DEVELOPING WORLD: THE MEDISETTER STORY
In this episode, Dr. Aaron Fritts interviews CEO and founder of Medisetter, Anirban Lahiri, about his experience with digital health innovation within developing countries and lessons he’s learned about building sustainable physician communities.
- Bài viết nổi bật1 thg 12, 2022
ARTICLE: WHAT THE PHARMA INDUSTRY CAN LEARN FROM FMCG COMPANIES
There is an interesting similarity between pharmaceutical companies and life insurance firms. Both industries are steeped in conservatism and characterized by a certain degree of inertia born out of a pervasive and enduring
- Bài viết nổi bật1 thg 12, 2022
ARTICLE: 3 PITFALLS TO AVOID WHEN TAKING YOUR HCP MARKETING ONLINE
To pharmaceutical marketeers or product managers long used to the staid old world of offline HCP engagement practices, having access to a digital toolkit for the first time can seem like much more