Spurred on by the COVID-19 pandemic, digital channels have become critical to pharmaceutical companies for engaging both healthcare practitioners and patients. Promotional content delivered digitally by pharmaceutical companies has become overwhelming for HCPsRead More
In this episode, Dr. Aaron Fritts interviews CEO and founder of Medisetter, Anirban Lahiri, about his experience with digital health innovation within developing countries and lessons he’s learned about building sustainable physician communities.
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There is an interesting similarity between pharmaceutical companies and life insurance firms. Both industries are steeped in conservatism and characterized by a certain degree of inertia born out of a pervasive and enduringRead More
To pharmaceutical marketeers or product managers long used to the staid old world of offline HCP engagement practices, having access to a digital toolkit for the first time can seem like much moreRead More